These next five spreads are from a magazine I call Hausfrau. I wanted to do a food magazine for women on the go, a magazine that would be a treat to look at but would not necessarily mean slaving for hours on end for a great result in the kitchen. Basically showing busy women how they could have their cake and eat it too.
   I wanted it to have a humerous approach saying: it’s OK if you can’t do a homemade 7 layered cake, we’ll help you cheat! I was inspired by the humour of Desparate Housewives and wanted this magazine to have the same kind of twist. That is why the magazine is ironically called Hausfrau.
   The two articles are very different from each other because I believe a magazine should be an experience where each article tell a new story. I also believe that the women I wanted to talk to with this project would not want the same thing all the time, whether that was my own personal pastel hell or hard cold steel.

These five spreads are from a magazine for a dancestudio with lots of different dance genres. That is why the magazine needs to be able to tell different visual stories as well. On the first two spreads it’s about ballet, which to me looks so light and effortless. That is why I had to draw the lightest scriptfont ever to tell this story. I call it Featherscript. I had to boost it somewhat here in order for it to show up on the layout at all. In print it was 0,3 points!
   In sharp contrast the next few spreads have a completely different weight to it. Breakdancing is rougher and a lot more solid so that’s why I chose a super bold and extended font and headed to the workshop and handmade some acetone printed typography. I love getting a bit of dirt under my nails while designing!

Here’s three spreads from a magazine I call Manifesto. It’s a critical magazine on soceity related problems such as public health, identity, politics, economics etc.
   Here I wanted to tell the story about a nation with a weight problem. I guess a lot of countries are starting to struggle with this issue but it is very obvious in the States. At the same time I wanted to give the article a look that would associate wholesome America, the kliché if you like, fastfood and a lively spirit which is one of the things I love most about the US. I wanted this piece to tell the story with a bit of visual humour, and without being the all judging raised finger.

This article about Björk is from a magazine I call Sampler. The magazine is a monthly music magazine and every month has a new theme. Theme’s could be music for a summer roadtrip or music for heartbreak or in this case music for the cold, dark nights of winter. Once you’ve bought the magazine you can go online and download songs for a playlist perfect for the theme and the magazine then features articles on all the musicians included in the playlist of that month.
   This article set off from the wonderful pictures of Björk. I was inspired by the artistic hairdo and used that as a visual reference throughout the article even layouting the paragraph text afted the same grid.

Here's a few spreads from a magazine I call I DO. I must admit I have a bit of a soft spot for well designed weddingmags like Martha Stewart's and the one from Real Simple. I don't think I'll ever get married myself, but if I did I'd have a field day designing the whole shabang.
   On these spreads I wanted to work with something tangible and delicate to communicate the luxurious dresses. At the same time keeping the spreads modern and couture inspired. That is why I chose to make a lacey displayfont in Didot, also carrying reference to fashion magazine mastheads.

When I love a song I have this urge to listen to it constantly. And there was a period where Alphabeat's song "DJ" was stuck on repeat for a while and was constantly in my ears. It really is a great song to get things done to! That's why I decided it was time to do a visual homage to this great Danish band.
    The design took off with great inspiration from Miles Aldridge's fantastic photos and the gradients became the main feature along with really fresh vibrant colours.

My name is Julie Katrine Andersen and I’m a graphic designer. I have a degree in graphic design and I’m employed at the Danish School of Media and Journalism as an associate professor. I look at creative solutions all day long and it’s a wonderful job. But sometimes I need to play too. That's why this site is dedicated to my own visual experiments. It’s my own personal playground, my animal farm.
   Part of my job is doing external lectures and consultancy work so you’re more than welcome to contact me for more information.
    You can also visit my blog where I write about graphic design, typography, packaging, photopraphy and lots more.